The animated preschool series Dragon Tales, which airs in PBS’s Ready to Learn block, is a hit with young viewers and those who look after them. According to the latest Nielsen ratings, the Sesame Workshop and Sony Pictures Television co-production outranks all broadcast and cable children’s programs geared to the 2-5 set and ranks second among moms and caregivers with a child under 3.
"Dragon Tales’ proven success over the past three years in the U.S. is a trend that we expect will follow in other markets," says Jennifer Monier-Williams, VP of global television distribution for Sesame Workshop.
Dragon Tales recently re-launched a comprehensive licensing program in the U.S. The series invites viewers to play and learn along with six-year-old Emmy, her four-year-old brother Max and their dragon friends as they take on a variety of challenges.
In addition to Sesame Street and Dragon Tales, nonprofit educational organization Sesame Workshop is behind the animated series Sagwa, The Chinese Siamese Cat and ground-breaking multi-media productions in South Africa, Egypt and Russia.
Sony Pictures Television produces such animated favorites as Jackie Chan Adventures and the forthcoming Astro Boy for Kids’ WB!; Harold and the Purple Crayon and Stuart Little for HBO Family; and MTV’s Spider-Man.