Disney XD Makes a Big Splash in the U.K.

The launch of Disney XD in the U.K. was a big success, according to the cabler, which posted high viewing numbers on Monday (August 31). The Bank Holiday launch featured hit family movies such as Pirates of the Caribbean and Meet the Robinsons and the premiere of new live-action series, Aaron Stone, which achieved a 9.7% share of boys and double the audience of the best ever premiere on Jetix.

The ‘boy-driven, girl-inclusive channel,’ which replaced Jetix in 8.4 million satellite and cable TV homes in the UK, recorded a 150% year on year increase in viewers compared to Jetix for the August Bank Holiday 2008, and a 50% higher day share than the best ever achieved by its predecessor.‪

Disney XD, which launched simultaneously online, proved a hit with surfers as well as viewers, attracting over half a million British kids to take the Disney XD Ultimate Gaming Challenge via miniclip in the first week prior to launch.‪