Discovery to Rep Hasbro Programs at Apex

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Discovery Enterprises International announced a one-year deal with Hasbro Studios to represent its programming to the non-theatrical market. This week, Discovery will be offering Hasbro’s kids and family content to global airlines attending the APEX TV market in Madrid, Spain.

Among the series included in this deal are My Little Pony: Friendship is Magic, Pound Puppies, The Adventures of Chuck and Friends, Transformers Prime and G.I. Joe Renegades.

“Discovery Enterprises International’s long heritage as a leading provider of in-flight entertainment ideally positions us to represent Hasbro programming,” said Nicolas Bonard, SVP of Discovery Enterprises International. “From Transformers Prime to My Little Pony: Friendship is Magic, this slate of beloved programming will now delight a global audience in an exciting new way.”

“This agreement extends the existing partnership between Hasbro and Discovery while providing our programming with access to premier non-theatrical outlets around the world,” Hasbro Studios President Stephen Davis said. “I can think of no better partner than DEI to handle this important expansion of our business.”