DIC Mints Ad Sales Arm for CBS Block

DIC Ent. has created an in-house advertising sales division to oversee all broadcast and new media initiatives for CBS’s Saturday Morning Secret Slumber Party, a new children’s programming block that debuts on Sept. 16. Karl Kuechenmeister has been named senior VP of advertising sales and marketing, and will be based in New York City. Eric Greenwald will work out of DIC’s Burbank headquarters as senior VP of new media sales and marketing. Both will report to DIC chairman and CEO Andy Heyward and DIC president Brad Brooks. David Danowski has been appointed VP of advertising sales and marketing, reporting to Kuechenmeister.

Kuechenmeister will be responsible for overseeing the national broadcast strategy. Over his 30-year career, he has served as senior VP of Cartoon Network for Time Warner-Turner Broadcasting, senior VP of One World Ent. for Viacom-MTV Networks, VP of Time Warner Interactive Group for Time Warner Cable and senior VP of media sales and television distribution for Warner Bros. He has also held key exec positions at NBC and CBS.

Greenwald will be the lead advertising sales executive responsible for all of DIC’s online and new media activities, in addition to overseeing the operating budget. He previously served as VP of immersive advertising and business development for Neopets Inc., focusing on the establishment and development of a client base for the successful virtual online community targeting a global youth audience. He has also served as exec director of national advertising at Paramount Pictures.

In his new role, Danowski will manage the national ad sales operation to maximize revenues for the programming block. Prior to joining DIC, he was an account executive at Disney-ABC Kids Networks (ABC Kids Saturday Morning, Jetix, Toon Disney and Disney Channel), and was dedicated to sales for the Disney Kids television properties.

‘We are thrilled to have a team of respected industry professionals onboard to lead our advertising initiatives,’ comments Heyward. ‘We have created a unique opportunity with the new programming block for advertisers to reach children through broadcast and new media in a responsible environment.’

CBS’s Saturday Morning Secret Slumber Party is a three-hour, branded programming block for kids 6-12 that will feature new series Horseland, Kooky Kitchen and Littlest Pet Shop, as well as established favorites Sabrina: The Animated Series, Trollz and Madeline. DIC is also in pre-production on two new live-action, reality-based shows titled CAKE and Dance, Dance, Dance!