DIC Launching Kid’s Block As FCC Solution

For TV stations around the country that need help meeting FCC requirements for educational content in their kid’s programming, Burbank-based DIC Ent. has a solution. Launching September 1, 2003, the DIC Kid’s Network is offering a three-hour programming block specifically designed to meet FCC kid “core” requirements. The DIC network will effectively reach 100% of U.S. households on more than 400 stations, airing in every market across the country.

“(We’re offering) broadcasters an unrivaled one-stop-shop with our dynamic, turnkey programming packages and providing advertisers with a virtual roadblock, whereby one paid commercial will air on up to three different stations in a local market,” says David Ozer, DIC Ent.’s senior VP of domestic television.

Premiering on major broadcast outlets, including local Fox, WB and UPN affiliates, the web offers three separate exclusive programming feeds, along with a Spanish language version. The block rollout is being supported by a comprehensive marketing and promotional campaign.

DIC retained a team of industry experts, including veteran children’s entertainment pioneer Margaret Loesch and Stanford Uinversity’s children and media expert Dr. Donald Roberts to bring programs to the public that provide not only entertainment, but also a curriculum designed to satisfy FCC requirements for educational content.