DIC Kid’s Block Hangs with the Big Boys

Independent children’s entertainment producer and distributor DIC Ent. launched its DIC Kid’s Network on September 1, helping broadcast stations meet their FCC “core” programming requirements. When ratings came in, the three-hour programming block, which premiered on local FOX, WB and UPN affiliates, finished neck-and-neck with CBS, FOX and ABC for its targeted audiences Kids 2-11 and 6-11.

The debut out-delivered NBC/Discovery’s kids lineup, which posted a .5 compared to the 1.4 ballpark shared by DIC Kids Network, ABC, FOX BOX and CBS/NICK. Many of the DIC carriers didn’t even broadcast the lineup the first week as a result of the Labor Day Jerry Lewis Telethon, which preempted 1/3 of the programming.

The programming blocks are comprised of six half-hours of animated programs from DIC Entertainment’s extensive library of more than 3,200 half-hours of popular animated programming, including Sabrina, Sherlock Holmes in the 22nd Century, Archie’s Weird Mysteries, Stargate Infinity and The Littles. In addition, the package includes health and nutrition public service announcements delivered by the company’s flagship character, Inspector Gadget.