DIC Ent., in partnership with General Mills, will bring the anime property Knights of the Zodiac (formerly known as Saint Seiya) to U.S. TV audiences. A total of 40 episodes will begin airing on Cartoon Network in August. Bandai America Inc. has been awarded the master toy license for the U.S. and Canada, and anime distributor ADV has picked up distribution rights for home video.
Knights of the Zodiac is a fast-paced, futuristic action-adventure series which pits the forces of good against evil as the Knights of Athena battle the Knights of Aries for control of the sacred Golden Armor of Sagittarius and the world. At the center of it all is the Bronze Knight Seiya, who leads his team in battle against Phoenix and the Black Knights.
Bandai America Inc.’s product line will consist of 5-inch and 8-inch action figures, collectible game cards, roleplay items and other toys based on the Knights of the Zodiac property. The toyline is slated to hit retail shelves in January 2004. A DIC representative says the company is close to announcing additional licensees at the Licensing Show in New York this week.
Timed to coincide with the comprehensive merchandising launch, ADV has signed on to distribute 40 episodes of the series on DVD and VHS. The first release is scheduled to street in first quarter 2004.