A new, 24-hour, digital cable channel for preschool-aged children is on the way from Comcast Corp., HIT Ent. PLC, PBS and Sesame Workshop. The channel is scheduled for launch in the fall of 2005 and will be accompanied by a video-on-demand (VOD) service.
The channel promises to offer a blend of classic and contemporary favorites selected from more than 4,000 episodes of PBS, Sesame Workshop and HIT shows, including Bob the Builder, Barney, Thomas & Friends and Angelina Ballerina. The companion VOD package will be available to cable companies in the U.S. beginning in early 2005, and will include more than 50 hours of programming for preschoolers and their families.
Brian L. Roberts, chairman and CEO of Comcast, comments, "We’re committed to launching this new channel in a significant number of our markets, and we will work with other cable and satellite companies to reach as many customers as possible."