Genius Brands International has partnered with Comcast to launch Kid Genius, a new channel on Xfinity On Demand, with the goal of delivering “Smart TV for Kids” starting fall 2015. GBI’s Baby Genius has been a top performer on Xfinity’s Baby Boost Channel, and Kid Genius will offer a variety of programming for toddlers up to 12 year olds. The channel will feature GBI originals such as Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab as well as outside content.
GBI’s Senior Vice President of Global Distribution Sales Andy Berman, who joined the company last year,will head up Kid Genius. The channel will incorporate program code developed with children’s media expert Don Roberts, former Chair of the Communication School at Stanford, that will address issues of violence, negative stereotypes, the environment and inappropriate language for kids to ensure parents feel safe that their kids will not be exposed to anything inappropriate.