Cartoon Network says "the Force" was with it last Friday night as the world television premiere of its animated interstitial series Star Wars: Clone Wars helped secure a No. 1 finish for the cablers primetime Fridays block (7:00 p.m.-12:00 a.m.) among all target kid and teen demos.
According to Nielsen Media Research, the 8:00 p.m. launch of Clone Wars generated ratings increases of 141% with kids 6-11, and 256% with tweens 9-14 compared to the same period last year. Boys demographics saw the biggest spike as the show pulled ratings points as high as 5.5.
Clone Wars, presented as a series of 20 three-minute chapters, continues the saga where the live-action feature film Star Wars: Episode IIAttack of the Clones left off. That film ends with the sart of the Clone Wars, an epic battle between the old Republic and a vast separatist movement led by the forces of evil.
The series is produced at Cartoon Network Studios by an animation team led by Genndy Tartakovsky, the creator of Samurai Jack and Dexters Laboratory. Tartakovsky and crew were hand-picked by Star Wars creator George Lucas based on their work on Samurai.