Classic Media to Debut ‘Hoops&Yoyo’ Special at MIP

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Classic Media is adding another top brand to its family entertainment portfolio by announcing a new relationship with Hallmark that will launch with a new holiday special: hoops&yoyo Ruin Christmas (1 x 30). Classic Media will oversee worldwide distribution (excluding U.S. and Canada DVD) and plan to unveil the special for international broadcasters at the MIPCOM market next week.

In this new adventure, the comical pink cat and green bunny duo discover Santa’s secrets after accidentally stowing away on his sleigh—but unexpected turbulence jostles them through a wormhole and back in time. Realizing they’ve interrupted Kris Kringle’s destiny, the pals race to put things right. The special was produced by Hallmark and is set to premiere on CBS on November 25.

“As the seasonal market leader, we are committed to bringing time-honored classics to consumers as well as creating new family viewing traditions,” said Chloe van den Berg, EVP –International for Classic Media. “We are delighted to be working with Hallmark and very much hope this is the first of many hoops&yoyo adventures we’ll see.”

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Jodi Schade, VP – music acquisitions & Hallmark properties, added: “With six international websites, hoops&yoyo have fans around the globe. We are thrilled to partner with Classic Media to bring our first holiday special to our fans throughout the world!” The characters were created for Hallmark by artist Bob Holt in 2001 and have since starred in a line of e-cards, web animations and a range of merchandise for the company. Find more at hoopsandyoyo.com.