Cartoon Network and the Warner Bros. Television Group today jointly announced a new weekday morning block of original and acquired television aimed at preschoolers. Scheduled to premiere on Cartoon Network in spring 2005, the yet-to-be named joint venture will be the first major production foray into the preschool market for both companies.
The block’s primary emphasis will be placed on developing, nurturing and valuing a child’s sense of humor. Cartoon Network VP of development and programming Alice Cahn will supervise the development and acquisition of programming, working closely with Warner Bros. Animation president Sander Schwartz.
“We believe that preschoolers are underserved in the marketplace and we want to fill that void with high quality, fun-filled entertainment across all media and all platforms,” says Schwartz. “Our long-term relationship and experience with creating productions for Cartoon Network is simply fantastic. Our plan is to tap into the wonderful beloved characters within our unparalleled library, as well as create vibrant, exciting new franchises for the younger set of our audience.”
The first announced series for the new preschool service will be a Warner Bros. Animation-produced spin-off of DC Comics’ Superman franchise. Krypto will follow the adventures of Superman’s faithful canine companion. After being jettisoned as a test pilot aboard a rocket ship made by Superman’s father, Jor-El, Krypto lands in Metropolis and befriends a lonely boy named Kevin Whitney. Armed with a wide array of superpowers, Krypto helps Kevin fight forces of evil that threaten the well-being of both people and animals.
All of the series will be developed in collaboration with the Child Development Advisory Board. More details about the new franchise, including further programming announcements, will be announced in the coming weeks.