Cartoon Network has signed on to a new multi-platform public service campaign aimed at preventing bullying.
Stuart Snyder, president and chief operations officer of Cartoon Network, announced Wednesday at the National Bullying Prevention Summit to government officials, business leaders and educators in Washington the title of the new campaign as Stop Bullying: Speak Up. The campaign aims to educate and empower young bystanders to take action to reduce or prevent bullying.
The on-air and online campaign will launch in October, which has been declared National Bullying Prevention Awareness Month, sponsored by the National Center for Bullying Prevention.
Cartoon Network’s initial steps in the campaign include launching a series of original public service announcements that will premiere on Oct. 1, introducing the pro-social effort and directing viewers to key online resources at CartoonNetwork.com.
The campaign will include an Anderson Cooper 360′ Town Hall that will be broadcast on CN’s sister channel, CNN, as part of a month-long focus on the issue.
‘We are extremely grateful that other organizations are joining us and proud to be expanding our efforts with CNN and Anderson Cooper on this crucial issue,’ said Snyder. ‘Our goal is to get these messages in front of kids wherever they may be’watching television, using their computers or at school in their classrooms.’
Cartoon Network’s program will include an online curriculum for a free series of seminars for schools. The network is working with the Anti-Defamation League on the campaign.