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Cartoon Network Announces Live Streaming at L.A. Upfront

April 18, 2012 by Ramin Zahed divider image

Cartoon Network announced during its L.A. upfront today (April 18) that it will soon begin streaming its content live across multiple platforms, including on-line at CartoonNetwork.com, and for mobile viewers on the iPod Touch, iPhone and iPad. Along with the previously announced slate of new and returning series, the network also announced that YouTube star, comedian/actor/songwriter Toby Turner would be joining the highly anticipated series, Annoying Orange.

“It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want,” said Stuart Snyder, president and COO, Turner Broadcasting’s Animation, Young, Adults & Kids Media (AYAKM). “Soon, viewers will be able to catch Cartoon Network anywhere and everywhere—whether they are in front of their television or maybe even at the airport waiting for a flight, we will be available for viewers to experience the live telecast seamlessly.”

Having its best first quarter with kids in prime in five years (up 30% vs. 2011) and showing the most gains compared to the competition in the kids space, Cartoon Network once more paid tribute to the past and present with a full orchestra playing classic Cartoon Network television theme songs, showcasing live voice-actor performances from the creative talent behind the hit animated comedy series Adventure Time and Regular Show.

Along with an appearance by Annoying Orange’s newest cast member Toby Turner, entertainer and producer Nick Cannon talked to the audience about his upcoming live-action sketch comedy series and showed the audience the video, “Running Errands with Mom” which has already become a viral sensation.

Adventure Time

DIGITAL INITIATIVES

Formula Cartoon – At CartoonNetwork.com this huge on-line racing game that will let players race against their friends or favorite Cartoon Network characters will have a global rollout later this year.

RETURNING SERIES