Cookie Jar Ent. has granted brand rights its acclaimed children’s series, Caillou, to leading German broadcaster Super RTL. The network will serve as the exclusive broadcast home for the 20 all-new half-hours of Caillou now in production, and will represent the brand for licensing and merchandising in Germany.
Based on a series of best-selling children’s books, Caillou revolves around a lovable four-year-old with a unique way of relating to the world, and demonstrates how initial life experiences, no matter how commonplace, can be perceived with wonder and a sense of discovery. The stories address real problems and conflicts that typically arise in a young child’s development.
Caillou airs daily on PBS KIDS’ Sprout preschool programming block in the U.S., and on TELETOON network in Canada. Other children’s animation brands managed by Cookie Jar Ent. include Arthur and Gerald McBoing Boing.