Boondocks MLK Special a Ratings Dream

Cartoon Network’s special holiday episode of The Boondocks, titled ‘The Return of the King’ ranked No. 1 in its time period on basic cable with adults 18-34, according to preliminary data from Nielsen Media Research. The show, which aired Sunday, Jan. 8, at 11 p.m., presented a scenario in which Dr. King awakens from a 32-year coma to find modern America has a mixed reaction to him.

Created by comic artist Aaron McGruder, The Boondocks blends irreverent humor and biting social satire to explore racial and political issues as seen through the eyes of two street-wise African-American kids transplanted in a wealthy suburb. Among other things, the show has drawn fire for its liberal use of the ‘N’ word, which as ever-present in the MLK day special. ‘The Return of the King’ outperformed the series’ average ratings and helped Cartoon Network’s [adult swim] block hit No. 1 for the week among ad-supported cable for delivery of adults 18-24 and men 18-34. [adult swim will present an encore airing of the episode on Saturday, Jan. 21, at 11 p.m. ET/PT.