The animated children’s series Biker Mice From Mars is back with a new incarnation that premieres Saturday, Aug. 9 at 8:30 a.m. on 4KIDSTV in the U.S. Produced by Criterion, part of The Storyland Group Plc in the U.K., Biker Mice From Mars: The Catalonians successfully launched in the U.K. and Finland in 2006, and will roll out this fall in several major markets including Italy, where a major merchandising campaign has been created by MediaSet to support the launch on Italia 1.
Created by Rick Unger, the original Biker Mice debuted in 1993 and aired for three seasons. Biker Mice From Mars: The Catalonians offers a comedic blend of action and rock n’ roll attitude as it has fun with iconic business and political figures from around the world. Martian heroes Throttle, Vinnie and Modo return to Earth to save the planet from various villains, including the control-seeking Catatonians, led by Hairball and Cataclysm, who join forces with a U.S.-based, overweight real estate developer with a bad haircut.
Based in London, Criterion is the brand management division of The Storyland Group Plc specialising in handling character-driven entertainment properties. Criterion has considerable experience with producing television and creating publishing programs based on both its own and managed properties, including Untalkative Bunny, Betty Spaghetty, Magic House, Tumble Tots and The Story Store.