Max Fleischer’s iconic cartoon flapper Betty Boop will be returning to animation nearly 90 years after her debut in Dizzy Dishes. Betty will be starring, for the first time in 30 years, in an all-new animated television series being developed by Normaal Animation — the French studio behind the most recent Peanuts series.
Slated for 2018, the 26 x 26 series will be aimed at tweens and teens, recounting the daily struggles, joys and victories of young aspiring starlet Betty Boop. Normaal is partnering with Fleischer Studios and King Features, the New York-based unit of Hearst and exclusive worldwide licensing agent for Betty Boop.
“We are delighted to be partnering with an innovative production company such as Normaal Animation,” said Mark Fleischer, President and CEO of Los Angeles-based Fleischer Studios. “My grandfather, Max Fleischer, created Betty Boop as a fun, feisty and fashionable female – and she has proven to be a character for all time. It is extremely gratifying to know that this new television series will introduce Max’s beloved icon to new generations of fans in an engaging, relatable way.”
Normaal will handle worldwide financing and all future global distribution. The series launch will be supported by a fresh licensing and merchandising program designed by King Features to introduce Betty Boop to a new generation of fans.