Cartoon Network’s recent facelift and aging of Ben Tennyson, the star of the animated series Ben 10 proved to be a rating bonanza for the cabler. Ben 10: Alien Force‘s Friday night showing (8 to 9 p.m.) set new records as the most-watched original series premiere in Cartoon Network’s history among kids 6-11, boys 6-11, boys 2-11 and households, according to preliminary data from Nielsen Media Research.
The new series beat the original Ben 10 2006 premiere among kids and boys by 40% to 70%.The one-hour premiere also scored as the #1 telecast of the day on all television’both cable and broadcast’with kids 9-14, boys 6-11 boys 2-11 and households. In case you’re keeping track, the previous most-watched original series premiere among kids 6-11 was Foster’s Home for Imaginary Friends, set on Aug. 13, 2004.
An encore airing of Ben 10: Alien Force on Saturday, April 19, at 10 a.m. also ranked as the top-rated program of the day on Cartoon Network among all kids, boys and girls demos, including kids 6-11 (3.4 rating) and boys 6-11 (4.5 rating).
Ben 10: Alien Force begins the next chapter in the continuing Ben 10 saga five years later when 15-year-old Ben Tennyson chooses to once again put on the Omnitrix and discovers that it has reconfigured his DNA and can now transform him into 10 brand new aliens. Joined by his super-powered cousin Gwen Tennyson and his equally powerful former enemy Kevin Levin, Ben is on a mission to find his missing Grandpa Max. In order to save his Grandpa, Ben must defeat the evil DNALIENS, a powerful alien race intent on destroying the galaxy, starting with planet Earth.
Ben 10 was created by Man of Action (Joe Casey, Joe Kelly, Duncan Rouleau and Steve Seagle), and is executive-produced by Sam Register (Hi Hi Puffy AmiYumi) with supervising producer Glen Murakami (Teen Titans) and story editor Dwayne McDuffie (Justice League). Ben 10: Alien Force is currently in production at Cartoon Network Studios in Burbank, Calif.