New York-based concept and design studio Beehive has created a series of primetime bumpers for Nickelodeon. This project follows the studio’s two recent promo campaigns for the network. As Beehive creative director Ada Whitney explains, "Nickelodeon was looking for a series of simple, short bump-ins and bump-outs for four of its fall-season shows and wanted us to keep the look very clean and simple, in line with their new brand identity."
Beehive retained Nickelodeon’s signature orange as the primary color and employed the "Nick splat" to bring characters in and out of the animated environment. A blob of orange falls and splats and a character appears to grow out of it. After a voiceover announces what the viewer is watching and what’s coming up next, the splat rises up off the floor and transforms into the Nick logo, which then splats flat onto the screen.
The characters have a dot-pattern comic-book effect. Three-dimensional landscapes were created in After Effects and contain elements reminiscent of Hollywood–background hills, palm trees, sidewalk stars, lens flares and other light effects.