The BBC has ordered 26 more 10-minute episodes of Entertainment Rights’ stop-motion-animated preschool series Little Red Tractor. The show has only been on the air a few weeks, but the broadcaster has already doubled its commitment to the series, bringing the total order to 52 installments.
Little Red Tractor, which launched on BBC2 and CBeebies in January 2004, follows the adventures of the small but optimistic little red tractor and his owner, Stan. Set in the traditional farming community of Babblebrook, the show proves that you don’t have to be the biggest to be the best as our hero uses his cleverness and determination to compete with big, modern farming machines.
According to Entertainment Rights group commercial director Jane Smith, television deals for Little Red Tractor have already been secured in more than 120 countries internationally.
Corgi has signed on as master toy licensee and Penguin Books is publishing a Ladybird line of picture storybooks and activity books. In addition, BBC Multimedia has rights to produce interactive games, Coonen is set to produce a line of nightwear, and Ravensburger is creating a selection of jigsaw puzzles based on the project. All products will begin rolling out this fall.