Barney Co-Creator Revved Up for Nascar Jr.

Reel FX Entertainment Group has partnered with auto racing juggernaut NASCAR to produce an animated preschool series. The show will be part of an entire NASCAR Jr. brand that will cover broadcast, home entertainment, publishing and consumer products.

The TV toon series will feature a circle of friends who work together like NASCAR teams and pit crews, and discover the value teamwork and friendship during the course of their adventures. The show will incorporate learning elements while emphasizing active play, humor and role-playing.

Reel FX Entertainment Group, a unit of Dallas, Texas-based animation house Reel FX Creative Studios, holds the master license to develop and distribute programming and products for NASCAR Jr. The company is headed by Dennis DeShazer, co-creator of the hugely successful Barney the Dinosaur PBS show.

NASCAR’s broadcasting, new media and entertainment programming ventures are managed by its NASCAR Digital Entertainment unit. Looking beyond television, satellite radio and digital cable, the company is working to extend the reach of its brand to motion pictures. NASCAR was heavily involved in the recent Disney feature film, Herbie: Fully Loaded.