Barbarian Makes Solid Invasion in Debut

The latest offering from the Disney Channel, a toon about an effete but tough caveman has had a solid debut in its first outings, winning its time period versus all basic cable programming for kids in a number of key demos.

The Friday early access airing of Dave the Barbarian (5:30 to 6:00 p.m.) delivered a 2.4 rating/2.0 million households. Which was enough to win the time period with kids 6-11 (7.2), girls 6-11 (8.4), boys 6-11 (6.1), tweens 9-14 (3.8), female tweens (4.6) and total viewers/persons 2+(1.4).

Premiering with five consecutive episodes (5:30-8:00 p.m.), the 6:30 p.m. telecast was Friday’s number one rated basic cable program with kids 6-11 (7.4) versus all basic cable competition.  The 5:30 p.m. and 6:00 p.m. telecasts, meanwhile, tied as the day’s top program on basic cable with girls 6-11 (8.4).

Compared to the prior four-week time period average, the premiere of Dave (Friday, 5:30-6:00 p.m.) was up 26% in households (2.4 vs. 1.9), up 50% with kids 6-11 (7.2 vs. 4.8), up 42% with girls 6-11 (8.4 vs. 5.9) and up 61% with boys 6-11 (6.1 vs. 3.8). Dave was also up by 54% in total viewers/person 2+ delivery (3,058,000 vs. 1,986,000).

Produced by Walt Disney Television Animation, Dave the Barbarian airs Friday, Saturday and Sunday (5:30 p.m.) on Disney Channel.