Art Exhibited at Groovenians Premiere

The Los Angeles County Museum of Art (LACMA) got in the groove Tuesday night with a special screening and reception to celebrate pop realism artist Kenny Scharf’s first cartoon, The Groovenians. Heralding the half-hour special as one of the few times "art comes to TV," LACMALab director Bob Sain talked to Scharf about the increasingly fuzzy boundary between art, commerce and entertainment.

Scharf was thrilled to see his dream come to TV and have hundreds on hand to savor it with him. In attendance were many of the artists and actors who portrayed his parallel universe where two frustrated, star-struck artists living on the boring planet Jeepers dream of escaping to a place where their artistic dreams can come true.

Writer/director/producer Jordan Reichek introduced the show. Reichek was paired by Cartoon Network’s Linda Simensky with Scharf to translate the artist’s very Jetsonesque concept into a 3D toon (CG was done by S4 Studios). They intend to work on more projects together through Reichek’s new studio, Perky Pickle.

The Groovenians premieres on Cartoon Network this Sunday, Nov. 10 at 10:30 p.m. Read more about it in the November issue of Animation Magazine.