Animation Goes to the Soaps

Animation has managed to find its way into just about every nook and cranny of the entertainment industry, and now you can add to that list daytime soaps. Hollywood based ka-chew!, the commercial unit of animation studio Klasky Csupo, recently used Flash animation to toon up the popular NBC sudser Passions.

In episodes scheduled to air on Nov. 11, 14 and 15, certain Passions characters find themselves magically transported to a fairytale world in several short scenes crafted in 2D by ka-chew! director Sean Nadeau and his team. The story thread begins as Endora (Nicole Cox) puts her magic to work and casts a spell to bring Kay (Heidi Mueller) and Fox (Justin Hartley) into her favorite fairytale. Also featured in digital ink and paint are Sam (James Hyde) as the wise King, Ivy (Kim Johnston Ulrich) as the Queen/Evil Dragon, Father Lonigan (Bruce French), Tabitha (Juliet Mills) and Endora herself.

The actors recorded the dialogue and the animation was completed last month at ka-chew! offices in Hollywood. The ka-chew! team included creative director John Andrews, exec producer Sam Schoemann, producer Chris Hutchison, assistant Flash animator Glenn Storm and online smoke editor Jesse Morrow. Lisa de Cazotte is the exec producer for Passions, with Richard R. Schilling serving as supervising producer.

Headed by Richard Marlis, ka-chew! has produced award-winning 2D, CG and mixed commercial projects for such clients as Kodak, Kraft, Mattel, Lands End, and Earthlink. Other credits include on-air design for ESPN, FOX, E! Entertainment, MTV and Nicktoons, as well as on-air promotions for ABC, A&E, Discovery, and Paramount Domestic Television. More information is available at www.kachew.com.