Malaysia’s Animasia Studio (Chuck Chicken, Harry & Bunnie) and Pilla-Scheetz Productions in the US announce a co-production agreement to develop the 2D animation concept The Nine Lives of Claw into a multi-platform brand, spanning animated series, mobile games, toys and merchandise. Development is underway, with Emmy-nominated animation vet Jay Lender (SpongeBob SquarePants, Phineas & Ferb) on board.
“We are extremely proud of the recognition that Malaysian companies, like Animasia, are getting from global partners and how exciting projects are being locked in for our talents to work on, the latest being The Nine Lives of Claw. Our accelerated efforts will continue to create and facilitate similar opportunities on various platforms for our local talent just so they can work on world class content with global partners,” said Hasnul Hadi Samsudin, P of Creative Content & Technologies at Malaysia Digital Economy (MDEC).
The Nine Lives of Claw follows the hilarious adventures of the sarcastic superhero cat, Claw; his genius (albeit high-strung) mouse sidekick, Edison; and the always ambitious kitty, Purrfessor Purrnelope. Together they battle the sinister MUTT (Malicious Unleashed Thugs and Thieves) and a slew of other villains to keep things in order in the fair city of Anonymous.
Animasia is already at work alongside PSP to revamp the characters and design concepts. The producers plan to showcase a pilot at MIP Junior 2017 this fall, with production kicking off in July.
“We needed world-class animation, and an equally creative team we could believe in. As it turns out, we’ve partnered with a studio producing some of the best 2D animation in the world. They’re also experts at multi-channel content development and distribution,” said series co-creator Gary Pilla.