UK-based independent Acamar Films has acquired the rights to award-winning author and illustrator Ted Dewan’s popular pre-school book property Bing Bunny. The studio is creating a new 78 x 7’ animated series and has secured a first broadcast deal with pre-school channel CBeebies in the U.K.
Acamar is also creating a significant publishing, licensing and merchandising campaign around the broadcast launch with several major partners already on board. A multi-territory representation agreement has been signed with award winning TLC (The Licensing Company) to develop a long term, high quality program with key partners around the world.
The series will be produced by Acama co-founder Mikael Shields, associate produced by Lucy Murphy (King Rollo, EVA Ent., Novel Ent.) and exec produced by Howard Litton, former managing director of Nickelodeon U.K.
Bing Bunny celebrates the realities, learning and adventure of being a preschool child. Life is full of everyday drama for both young children and for the grownups in their lives. Each seven-minute episode will dramatize these real-life experiences, from taking a bath to making a smoothie, and celebrating the mishaps, mess, energy and wonder with the reassuring exclamation “It’s a Bing Thing!”
Kay Benbow, Controller of CBeebies notes: “We can’t wait to welcome Bing Bunny to CBeebies. The stories reflect the real lives of our very youngest audience members and their parents and caregivers—it is animated reality TV for toddlers, but done with such care, authenticity, warmth and charm—it is simply captivating.”