Aardman Scores Ratings, Deals for Timmy Time

Aardman Animation’s first preschool TV series, Timmy Time, has debuted to strong ratings in the United Kingdom and has secured new broadcast and licensing deals.

The series, which airs three times a day on CBeebis, has been seen by an estimated 4.8 million people since its debut in April. The show has scored above-average ratings for key demographics, including children 0-3 and 4-6.

‘Timmy Time has quickly established a huge fanbase on CBeebies, in particular with housewives with kids which is at the core of any successful preschool licensing program,’ says Sean Clarke, head of Aardman Rights. ‘We aim to capitalize on this, and will be announcing some fantastic new partnerships over the next few weeks following a very successful licensing show.’

Among new deals Aardman has cut for the show, Trade Mark Collections has signed on to launch bags and accessories in U.K. grocery stores this fall.

That comes in addition to Vivid Imaginations signing on as U.K. master toy partner and U.K. publishing deals with Egmont and Titan Magazines.The series has international licensing agents lined up around the world, including HIT Entertainment in North America, Super RTL in Germany, Kidz Entertainment in Scandinavia and Eastern Europe, Haven in Australia, TF1 in France and Pro Entertainment in Argentina.