Aadarsh Announces ‘Purple Turtle’ Series

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The India-based IP-development company Aadarsh is heading to MIPTV with the first episode of its anchor property, Purple Turtle, a new preschool animated property based on the popular books of the same name.

International broadcasters and possible co-production partners will be introduced to recently completed pilot at this year’s market.

Currently in development for delivery in 2015, the Purple Turtle (78 x 7 min, 3D HD) features the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit “out of his shell.”

Originally introduced at the Frankfurt Book Fair in 2012, the Purple Turtle books have been published in India, the United States, Russia, Kazakhstan, Ukraine, Latvia, Estonia and Romania with more than 1 million copies published to date.

Purple Turtle

Purple Turtle