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A Good Month for Entertainment Rights’ Kid Brands
U.K. media group Entertainment Rights has announced the delivery of several new programs across four key brands to three of the U.K. ‘s major broadcasters:
Rupert Bear’Follow the Magic was successfully launched on Five’s Milkshake! block, its premier pre-school platform achieving a 27% share or 99,500 kids aged 4-6 tuning into the highest rating episode to date (benchmark is 41,800 of kids aged 4-6). Rupert launches on Five’s digital channel, Five Life next week. An initial 52 episodes will run on Five and Five Life’s Milkshake throught next year.
Basil Brush’s new series is currently airing on BBC1 and CBBC, where its highest rated episode garnered 312,000 vieweres.
Jim Jam & Sunny premiered on ITV’s children’s channel CITV and on ITV1 in November and reached over 1 million households in its first week of airing. The show will launch on ITV’s digital channel on 11th December
ER also announced the acquisition of distribution rights from RHI International Distribution Inc to the brand new animated television series, Finley the Fire Engine. ER has secured worldwide television, home entertainment and licensing and merchandising rights (excluding US, India and France) to 78 x 11 minute episodes.
On the digital front, ER has sold the worldwide rights for She-Ra, Princess of Power and Bravestarr short-form programming to Player X to use as mobile video clips, ring tones and wallpaper. For more info about ER, visit www.entertainmentrights.com