In an agreement signed with toy giant Hasbro Inc., 4Kids Ent. Inc. has acquired exclusive broadcast rights to the new G.I. Joe Sigma Six animated series. Starting this September, the show will air on 4Kids TV, the four-hour children’s programming block featured in FOX’s Saturday morning lineup.
G.I. Joe Sigma Six is based on a new line of 8-inch action figures introduced by Hasbro at the American Int’l Toy Fair in New York last month. The toys represent the latest incarnation of the legendary brand created by Hasbro more than 40 years ago.
The 4KIDS TV block starts at 8 a.m. (ET) on Saturdays and features such hit animated series as Teenage Mutant Ninja Turtles, One Piece, Winx Club, Mew Mew Power, Shaman King, Sonic X and The Incredible Crash Dummies.