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24-Hour Disney Jr. Channel Launches This Friday
Disney Junior, the multiplatform brand aimed at kids age 2-7 and their parents and caregivers, will become a 24-hour channel this Friday (March 23). The new channel (which will be available on Comcast, Time Warner, Cablevision, Bright House and Verizon), will be the home of classic Disney preschool shows and new acquisitions that fit the brand from all over the world. The channel’s website DisneyJunior.com will also offer a new look and complete digital episodes, games, activity guides and content for the same target audience.
Later this year, Comcast subscribers will have access to WATCH Disney Junior, a live simulcast of Disney Junior across a variety of platforms and devices (computers, smart phones and tablets) both in- and out-of-the-home. WATCH Disney Junior will also offer Comcast subscribers priority access to on-demand episodes online.
“Parents have asked us for more of the Disney brand essence they know and love and stories that can also serve as learning tools,” says Nancy Kanter, senior VP and general manager of Disney Junior Worldwide. “They also want the choice of a dedicated destination for young viewers and now, through smart, funny, well-told stories with wonderful characters – all the hallmarks of a great Disney experience – we’re ready to deliver a 24-hour destination unlike any other on television.”
The channel’s programming schedule is anchored by the new original series Doc McStuffins (weekdays at 4:00 and 7:30 p.m., weekends at 10:00 a.m. and 7:30 p.m.), favorites Jake and the Never Land Pirates (weekdays at 5:30 and 6:00 p.m., weekends at 4:30 and 8:30 p.m.) and Mickey Mouse Clubhouse (weekdays at 3:30 and 6:30 and 7:00 p.m., weekends at 5:00 and 5:30 p.m.) and in the “winding the day down, getting ready for bedtime” timeslots (6:00-8:30 p.m.): The Magical World of Disney Junior movies including Toy Story 2 Friday, March 23, Beauty and the Beast on Saturday, March 24 and The Princess and the Frog on Sunday, March 25 (6:00 p.m.) the animated series Guess How Much I Love You (weekdays, 8:30 p.m.), Gaspard & Lisa (weekdays, 8:00 p.m.) and the short-form series Quiet Is…
Other favorite series on the Disney Junior channel schedule are: Little Einsteins, Handy Manny, Octonauts, Jungle Junction, Special Agent Oso, Chuggington, Timmy Time, Tinga Tinga Tales, Bunnytown (in a short-form series), Imagination Movers, Johnny and the Sprites, Lilo & Stitch, 101 Dalmatians, Higglytown Heroes, Timon & Pumbaa, The Koala Brothers, The Little Mermaid, Charlie and Lola, JoJo’s Circus, Rolie Polie Olie and Stanley.
Disney Junior has launched as its own channel in 144 countries, in nearly 67 million households. It is available in 21 languages.