Millimages’ 104 x 3’30” non-dialog animated series Molang has made a successful debut in the U.S. through the Disney Junior App. Since its premiere a few months ago, 35% of Kids 2-5 in the country have seen at least one episode of Molang, with viewers watching an average of 20 shorts. A second season is in production to be completed by Q4 this year.
Based on the pudgy bunny character made popular as an instant messaging sticker, Molang follows the eccentric, enthusiastic rabbit and his shy, emotional little chick pal PiuPiu on their humorous everyday adventures.
The series is co-produced by Canal+ France and has sold in over 140 countries to top broadcasters including Disney (U.S., LatAm, Italy, Asia Pacific), Cartoonito (U.K.), Tele Quebec and BBC Kids (Canada), Nordic free TV channels (SVT, MTV3, NRK), Mini+ Poland, Hop! (Israel), OKTO (Singapore), PTS (Taiwan), PBS Thailand) and more.
Molang’s licensing and merchandising program is also growing, with Licensing Works! announced as the property’s North American licensing agent. Master toy and master edding partners have signed and will be announced soon. Products will begin arriving in NorAm in the Fall of 2017, and Millimages Consumer Products is negotiating a number of categories for U.S./Canada and other regions.