Canadian-based kids only on-demand service Ameba is expanding its North American reach with an updated streaming app for Xbox 360. Available February 16 in the U.S. and Feb. 18 in Canada, the newest launch makes Ameba’s extensive kids content lineup accessible through the consoles in both Subscription and Advertising supported VOD services.
Additionally, Microsoft will feature select content in the Ameba catalog in an ongoing campaign on the Xbox 360 platform, giving content providers direct access to a large viewing audience. Ameba is also available on Roku, LG Smart TV, Sony, Amazon Fire, web, mobile and tablet (iOS and Android).
“Over the past year we retooled the entire customer experience after an extensive study of the video viewing habits of parents and their children,” says Ameba’s President & CEO Tony Havelka. “Ameba is simplified. We have eliminated the need for credit cards. We do not require any input of personal information. Parents do not need to set filters or timers for their children to enjoy our content. Viewers can watch all the videos in our catalog immediately on all of our supported platforms. We now support the four top monetization models, Subscription (SVOD), Advertising (AVOD), Rental (VOD) and Electronic Sell Through (TVOD). This gives parents the choice to interact with Ameba in any way that is convenient for them.”