Anime streaming service Crunchyroll has teamed up with Omelet to launch a new brand campaign, Stay Crunchy, a love letter to the extraordinary, inclusive anime fan community. Whether you share your passion with fan art, cosplaying at conventions or just making meaningful memories with your friends, these spots go out to you.
The launch short mixes live-action footage with anime elements to highlight moments of courage and confidence in anime fans’ everyday lives. Crunchyroll’s loveable “mascot” Hime also gets animated for the first time for this campaign.
The Stay Crunchy campaign will include broadcast, cinema, streaming audio and robust digital and social media action — as well as a number of creatively-driven media partnerships to be announced in Q1 of 2019.