Indian animation content leader Cosmos-Maya has partnered with top South Asian OTT platform YuppTV, which offers live TV, catch-up TV and movies on-demand in 14 languages across the globe, to offer non-stop entertainment with South Asia’s No. 1 kids’ show Motu Patlu and hits like Vir – the Robot Boy, Chacha Bhatija, Eena Meena Deeka and Kisna through a new WowKidz channel launched April 27. The content is available in Hindi, Tamil and Telugu.
“YuppTV enjoys an envious reach across the global diaspora with over 14.5 million mobile downloads worldwide and this partnership will allow us to reach this audience in multiple Indian languages. With the introduction of our specially curated content on WowKidz, YuppTV too will be engaging with a new audience for the first time,” said Anish Mehta, CEO of Cosmos-Maya. “Through this association we hope to introduce our content to kids across geographies especially in the US, UK, Europe, Australia, Canada, etc., further augmenting our footprint across the world.”
Founded by internationally acclaimed Indian filmmakers, Ketan Mehta and Deepa Sahi, Cosmos-Maya is one of the largest producers of animated kids’ content in the world. It owns a content bank of 1000+ half hours and runs a highly successful bouquet of digital channels under the umbrella brand WowKidz, which is the world’s top animation channel offering entertainment for kids of all ages in Indian languages with over 4 million active YouTube subscribers and over 4 billion cumulative views as of March 2018.
Uday Reddy, CEO and Founder of YuppTV, added, “We are pleased to venture into the kids’ entertainment space with Cosmos-Maya. Kids are a very captive and influential audience and with the help of Cosmos-Maya’s popular content on WowKidz, we hope to expand our content library and offer them a spectacular experience on our platform. This association aligns with our vision of creating an offering that caters to audiences of all age groups.”