Fans of Beyblade are getting a whole new level of interaction with their favorite battling top/TV show brand as SUNRIGHTS INC has launched GEN BEY — an official, online campaign just for this next generation of fans.
By signing up at the official GEN BEY Facebook page, Bladers can access new products, sneak peeks, clips from upcoming episodes, and exclusive show swag giveaways. The campaign also includes a dedicated monthly newsletter, with more extras rolling out all the time — such as the GEN BEY Birthday Club and must-enter sweepstakes. There are also special incentives for frequent visitors and those who help spread the gospel of GEN BEY.
“With GEN BEY, our goal is to engage the brand’s loyal fan base while reaching, connecting with and activating a whole new generation of Beyblade fans,” explained Natasha Gross, TV Sales, Marketing & Licensing Director of SUNRIGHTS. “This is a campaign that represents the fans’ voice, their way to find a special identity among their fellow Bladers while enjoying some pretty amazing perks along the way.”
The Beyblade Burst animated series follows Valt Aoi and his spinning-top enthusiast friends on their quest to become the best Bladers in the world. The show is produced by TV TOKYO and d-rights.