Caring for the Masses

Fans of vfx-heavy blockbusters such as King Kong, The Chronicles of Narnia and The Lord of the Rings trilogy already know about the amazing virtual crowds that Massive Software can produce for a movie. At NAB 2006, Massive will unveil how visual effects and post-production companies in television and commercials can leverage the artifi cial intelligence-driven 3D crowd.The company will demonstrate its flagship product Massive Prime for projects that require realistic crowd action with a high level of customization of characters and their movements. Massive will also showcase Massive Jet, which introduces out-ofthe-box virtual crowd capabilities using Massive’s pre-built Ready-to-Run Agents. Facilities can use this product to easily automate production of the most common crowd scenes (fans in a stadium or people milling on streets). For more info, visit www.massivesoftware.com.