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Yearlong Celebration Set for Batman’s 75th

To mark the milestone 75th anniversary of DC Comics’ Batman, Warner Bros. Entertainment and DC Entertainment have revealed plans for a yearlong celebration befitting the world’s ... Continue Reading →
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Lumbard Appointed Fremantle’s Kids and Family Strategist

FremantleMedia Enterprises (FME) has appointed Carl Lumbard as head of licensing strategy and business development, kids and family entertainment, EMEA. Based in the London office, ... Continue Reading →
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WB Kicks Off Merch Program for ’60s ‘Batman’

Holy merchandising gold mine, Batman! It only took five decades, but Warner Bros. Consumer Products is finally launching a new licensing program based on the classic Batman TV series ... Continue Reading →
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20 Tips on How To Pitch Your Toon to Network Execs!

1. Watch the programs on the channel you are pitching to. Do your homework! 2. Character, character, character. 3. Beyond the pitch, know what the show is and where it is headed. 4. ... Continue Reading →
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Bridge Direct Gets Master Toy for Looney Tunes

Warner Bros. Consumer Products has announced that global children’s consumer products company The Bridge Direct, Inc. is now master toy licensee for the beloved Looney Tunes property ... Continue Reading →
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Warner Bros. Readies Diverse Toy Fair Slate

Warner Bros. Consumer Products is getting ready to unveil new tie-in toys for The Dark Knight Rises, The Green Lantern, Young Justice, Looney Tunes, ThunderCats and The Hobbit at this ... Continue Reading →
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Warner Launches ‘DC Super Friends’ Book App

Warner Bros. Consumer Products and digital publisher ScrollMotion have launched DC Super Friends’ first interactive storybook app for iPad. DC Comics’ popular superheroes embark ... Continue Reading →
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‘ThunderCats’ Mane Frame FB App Launches

Fans of Warner Bros.’ revamped ThunderCats series on Cartoon Network have something new to wiggle their whiskers about today as the show’s official Mane Frame application launches ... Continue Reading →
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Licensing Survey Reports Royalties Stabilized in 2010

As the Licensing Expo kicks off today in Las Vegas, the International Licensing Industry Merchandisers’ Association reported that year-to-year royalties generated from the sale ... Continue Reading →
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2011 Licensing Wish List

Our annual run-down of what to expect from top toon and vfx blockbuster franchises at this year’s Licensing International Expo held in Las Vegas, June 14-16. Old Pals and New Faves ... Continue Reading →