DQE Signs Burger King as ‘Jungle Book’ Promo Partner

September 10, 2012 by Thomas J. McLean No Comments

DQ Entertainment has inked a deal with Burger King for a promotional partnership centering on the studio’s new 3D CG-animated The Jungle Book television series and upcoming feature film. Starting in summer 2013, the deal will see Burger King restaurants in select countries launch an integrated marketing campaign highlighted by [...]

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‘Toy Story 3′ Wins Top Licensing Award of 2010

June 15, 2011 by Thomas J. McLean No Comments

Toy Story 3 was presented the Best Licensed Program of the Year Award by the International Licensing Industry Merchandisers’ Association at the Licensing International Expo 2011 in Las Vegas. The third installment of Disney-Pixar animated comedy-adventure film series, Toy Story 3 also was honored in the entertainment award category. Hello [...]

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Licensing Survey Reports Royalties Stabilized in 2010

June 14, 2011 by Thomas J. McLean No Comments

As the Licensing Expo kicks off today in Las Vegas, the International Licensing Industry Merchandisers’ Association reported that year-to-year royalties generated from the sale of licensed merchandise remained fairly stable in 2010 at $5.065 billion despite ongoing softness in consumer spending. The results were published in the annual Licensing Industry Survey, which [...]

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