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China’s Xing Xing Digital Buys Canada’s Rainmaker Ent.

Only a couple of days after the departure of president Catherine Winder from Vancouver’s Rainmaker Entertainment, the company was sold to China’s Xing Xing Digital Corp. The assets ... Continue Reading →
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Saban to Refresh ‘Popples’

Saban Brands has announced plans to reintroduce popular 1980s brand Popples, with a wide array of merchandise—including apparel, accessories, mobile and tablet apps, plush and more—set ... Continue Reading →
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Mattel Makes Playdate with ‘Mia and Me’

Italian production, distribution and licensing house Rainbow has secured a licensing partnership with toy giant Mattel for its new girls’ television series Mia and Me. Mattel joins ... Continue Reading →
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Classic Signs Partners for Masters of the Universe’s 30th

By the power of Grayskull! Classic Mattel toy line Masters of the Universe is turning 30?! Yep, and Mattel and global media company Classic Media have announced a new host of consumer ... Continue Reading →
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10 Shows to Write Home About

The beginning of April may signal the arrival of spring in the natural world, but for TV execs and animation producers, it only means one thing: Yup, it’s time to fight the crowds ... Continue Reading →
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Warner Bros. Readies Diverse Toy Fair Slate

Warner Bros. Consumer Products is getting ready to unveil new tie-in toys for The Dark Knight Rises, The Green Lantern, Young Justice, Looney Tunes, ThunderCats and The Hobbit at this ... Continue Reading →
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New ‘Max Steel’ to Reboot on Cartoon Network

A new animated version of Max Steel will launch on Cartoon Network Latin America, it was announced today by produces Freemantle Media and Mattel at the NATPE confab today. The action-adventure ... Continue Reading →
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Technicolor, Mattel Partner for New ‘Barbie’

Technicolor has revealed its collaboration with Mattel’s Barbie brand for the popular character’s latest DVD feature, Barbie: A Perfect Christmas. The doll’s 22nd CG-animated ... Continue Reading →
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Mattel Buys Hit Ent. for $680m

It’s official. Thomas the Tank and Bob the Builder have a new home. London’s Financial Times is reporting that toy powerhouse Mattel has bought children’s media outfit Hit Entertainment—distributor ... Continue Reading →
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BRB Brings Key Toons to Brand Licensing

Spain’s BRB Internacional has announced its planned for the Brand Licensing Europe event to be held in London Oct. 18-20. The company will be presenting the first licensed products ... Continue Reading →