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Max Steel Debuts on Disney XD This Monday

Fremantle Media and Mattel’s new animated reboot of Max Steel will premiere this Monday at 4 p.m. on Disney XD in the U.S. Max Steel story revolves around the trials and tribulations ... Continue Reading →
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Technicolor Delivers Animation for Mattel’s Barbie Project

Paris and L.A.-based producer Technicolor has completed delivery of Mattel’s new CG-animated Barbie DVD/Blu-ray feature, Barbie in the Pink Shoes. This marks the second time Technicolor’s ... Continue Reading →
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Mattel Launches Multiplatform ‘Max Steel’

The newest superhero IP from Mattel, Max Steel, will be kicking off his global, multiplatform adventures in March with the debut of its CG animated series on Disney XD in the U.S. and ... Continue Reading →
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The Last-Ditch DVD Gift Guide!

Wracking your brains trying to come up with last-minute holiday gift options for the toon lovers of various persuasions still haunting your shopping list? There are a few brand spankin’ ... Continue Reading →
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Technicolor & Rockstar Games Announce New Unit

Technicolor has established a new high-end game art and animation team dedicated to working with Rockstar Games. The new unit incorporates the segment of Technicolor’s team of game ... Continue Reading →
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‘Jake and the Pirates’, ‘Batman’ Help Mattel’s Bottom Line

Toy giant Mattel reported an overall entertainment product sales drop of 36 percent, but posted a profit of $96.2 million (up from $80.5 million) in the year-ago period. The company ... Continue Reading →
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China’s Xing Xing Digital Buys Canada’s Rainmaker Ent.

Only a couple of days after the departure of president Catherine Winder from Vancouver’s Rainmaker Entertainment, the company was sold to China’s Xing Xing Digital Corp. The assets ... Continue Reading →
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Saban to Refresh ‘Popples’

Saban Brands has announced plans to reintroduce popular 1980s brand Popples, with a wide array of merchandise—including apparel, accessories, mobile and tablet apps, plush and more—set ... Continue Reading →
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Mattel Makes Playdate with ‘Mia and Me’

Italian production, distribution and licensing house Rainbow has secured a licensing partnership with toy giant Mattel for its new girls’ television series Mia and Me. Mattel joins ... Continue Reading →
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Classic Signs Partners for Masters of the Universe’s 30th

By the power of Grayskull! Classic Mattel toy line Masters of the Universe is turning 30?! Yep, and Mattel and global media company Classic Media have announced a new host of consumer ... Continue Reading →