Brand Licensing

Brand Licensing Europe 2014

Colorful characters from around the world will convene in London for the annual L&M confab. This year marks the 16th edition of Brand Licensing Europe, taking place October 7-9 ... Continue Reading →
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‘Jake and the Pirates’, ‘Batman’ Help Mattel’s Bottom Line

Toy giant Mattel reported an overall entertainment product sales drop of 36 percent, but posted a profit of $96.2 million (up from $80.5 million) in the year-ago period. The company ... Continue Reading →
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Mattel Buys Hit Ent. for $680m

It’s official. Thomas the Tank and Bob the Builder have a new home. London’s Financial Times is reporting that toy powerhouse Mattel has bought children’s media outfit Hit Entertainment—distributor ... Continue Reading →