Bent, Hallmark Scare Up ‘Hoops & Yoyo Halloween’

October 25, 2012 by Mercedes Milligan No Comments

Portland, Oregon-based toon studio Bent Image Lab has joined forces once again with Hallmark, this time to produce the 2D-animated comedy special Hoops & Yoyo’s Haunted Halloween, which airs Oct. 26. Based on the popular Hallmark e-card characters created by artist Bob Holt and Mike Adair, the seasonal special was [...]

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‘Madagascar 3' Promotion Goes Bananas

June 4, 2012 by Mercedes Milligan No Comments

Unless you’re allergic to potassium, you have probably noticed one of DreamWorks Animation’s creative promotions for Madagascar 3: Europe’s Most Wanted already as Dole Fresh Fruit Co. is doling out 100 million specially branded bananas with Madagascar stickers to ripen in stores across the country. The “Go Bananas” promotional campaign [...]

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Classic Media to Debut ‘Hoops&Yoyo’ Special at MIP

September 29, 2011 by Mercedes Milligan 1 Comment

Classic Media is adding another top brand to its family entertainment portfolio by announcing a new relationship with Hallmark that will launch with a new holiday special: hoops&yoyo Ruin Christmas (1 x 30). Classic Media will oversee worldwide distribution (excluding U.S. and Canada DVD) and plan to unveil the special [...]

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