Tag "Fisher-Price"

‘Jake and the Pirates’, ‘Batman’ Help Mattel’s Bottom Line

July 17, 2012 by Ramin Zahed No Comments divider image

Toy giant Mattel reported an overall entertainment product sales drop of 36 percent, but posted a profit of $96.2 million (up from $80.5 million) in the year-ago period. The company cited entertainment merchandise tied to Batman: The Dark Knight Rises and Disney’s Jake and the Never Land Pirates and Cars [...]

‘Madagascar 3' Promotion Goes Bananas

June 4, 2012 by Mercedes Milligan No Comments divider image

Unless you’re allergic to potassium, you have probably noticed one of DreamWorks Animation’s creative promotions for Madagascar 3: Europe’s Most Wanted already as Dole Fresh Fruit Co. is doling out 100 million specially branded bananas with Madagascar stickers to ripen in stores across the country. The “Go Bananas” promotional campaign [...]

Warner Bros. Readies Diverse Toy Fair Slate

February 1, 2012 by Ramin Zahed No Comments divider image

Warner Bros. Consumer Products is getting ready to unveil new tie-in toys for The Dark Knight Rises, The Green Lantern, Young Justice, Looney Tunes, ThunderCats and The Hobbit at this month’s Toy Fair in New York City. DC Comics master toy licensee, Mattel, is also hoping for an avalanche of [...]

Mattel Buys Hit Ent. for $680m

October 24, 2011 by Ramin Zahed No Comments divider image

It’s official. Thomas the Tank and Bob the Builder have a new home. London’s Financial Times is reporting that toy powerhouse Mattel has bought children’s media outfit Hit Entertainment—distributor of show such as Bob the Builder, Thomas the Tank and Angelina Ballerina—from Apex Partners for $680 million dollars. The acquisition [...]

Deals Announce Impending Start of Licensing Expo

June 13, 2011 by Thomas J. McLean No Comments divider image

The annual Licensing Show is set to open its doors Tuesday for three days of licensing (or licencing, if your British) craziness in Las Vegas. There’s always a ton of announcements related to animation properties coming out of the show, so here’s a rundown of some of the pertinent deals [...]