Universal’s ‘The Lorax’ Expected to Top the Charts

March 1, 2012 by Ramin Zahed No Comments

How the team at Illumination Entertainment put a shiny new 3-D polish on Dr. Seuss’ cautionary, environmentally themed The Lorax. More than 40 years after Dr. Seuss (Theodor Geisel) wrote and illustrated his powerful children’s classic The Lorax, the alarming environmental message of the book is more urgent than ever [...]

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