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‘Lorax’ Rakes in $70.7 mil. Worth of Green

An overwhelming marketing campaign and familiarity with the Dr. Seuss brand pushed Universal/Illumination’s animated feature The Lorax to the top of the U.S. box-office chart with ... Continue Reading →
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Universal’s ‘The Lorax’ Expected to Top the Charts

How the team at Illumination Entertainment put a shiny new 3-D polish on Dr. Seuss’ cautionary, environmentally themed The Lorax. More than 40 years after Dr. Seuss (Theodor Geisel) ... Continue Reading →
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3-D ‘Lorax’ Comes to 269 IMAX Screens

The latest 3-D CG flick from Universal Pictures/Illumination Entertainment, Dr. Seuss’ The Lorax, will come to IMAX March 2, opening on 269 domestic screens simultaneously, according ... Continue Reading →
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Al Pacino to Voice New ‘Despicable Me’ Villain

Universal/Illumination’s sequel to Despicable Me just added more star power to its voice lineup. Deadline reported that master thespian Al Pacino has signed to play the new villain ... Continue Reading →
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New Aussie Trailer for ‘The Lorax’ Reveals More

A new Australian trailer for Universal’s 2012 feature Dr. Seuss’ The Lorax offers more clues about the much-anticipated project. Directed by Chris Renaud (Despicable Me) and Kyle ... Continue Reading →
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Bardem May Be New ‘Despicable Me’ Villain

Oscar-winning Spanish actor Javier Bardem (No Country for Old Men) is in negotiations to voice the new villain in Despicable Me 2, the sequel to Universal/Illumination’s 2010 hit. ... Continue Reading →