GoldieBlox Boosts Entertainment & Marketing Teams

Children’s multimedia company GoldieBlox has expanded its entertainment and marketing teams with the hiring of kids’ entertainment veterans Kenny Davis (Chief Marketing Officer), ... Continue Reading →

‘WellieWishers’ Gets UK Deal, Season 2 Greenlight

Mattel Creations announced at MIPCOM that it has secured its first European broadcast partner for WellieWishers, with Tiny Pop in the U.K. picking up the American Girl inspired series. ... Continue Reading →

Cheryl Gresham and Justin Richardson Join Mattel Creations

Mattel Creations announces the appointment of Cheryl Gresham as Vice President of Global Media and Marketing Integration, and Justin Richardson as the Vice President of Global Content ... Continue Reading →

DreamWorks Turns New Page with Publishing Division

The latest addition to the DreamWorks Animation megalith is a new publishing division, called DreamWorks Press, which will produce print, digital books and apps based on the studio’s ... Continue Reading →

DWA Snags ‘Trolls’ IP

DreamWorks Animation has acquired the IP for the fad-tastic Troll doll franchise from the Dam Family and Dam Things of Denmark with plans to reintroduce the bouffant characters to a ... Continue Reading →

‘Jake and the Pirates’, ‘Batman’ Help Mattel’s Bottom Line

Toy giant Mattel reported an overall entertainment product sales drop of 36 percent, but posted a profit of $96.2 million (up from $80.5 million) in the year-ago period. The company ... Continue Reading →

Mattel Buys Hit Ent. for $680m

It’s official. Thomas the Tank and Bob the Builder have a new home. London’s Financial Times is reporting that toy powerhouse Mattel has bought children’s media outfit Hit Entertainment—distributor ... Continue Reading →