"Doing funny shows is hard but that's what we seem to gravitate
towards," said Andrew Ooi, Managing Director of Inspidea. The
company is a perfect example of doing animation for the love of
it. "We had no experience in producing TV shows let alone animation
but we jump in head first into the deep end of the pool six years
ago. It was a scary but fun move. It's no longer that scary now
but it still is fun."
Over the years, the fully digital animation studio has produced
Johan The Young Scientist (26 eps x 12min), Mustang
Mama Football Fever (26 eps x 2 min) and Mustang Mama Diehard
Sports Fan (26 eps x 2 min). The experience of doing these
shows has shown them the truth about themselves: letting the kid
out is fun and highly rewarding. "We couldn't have done these
shows if we kept a stiff upper lip the whole time," said Andrew.
"We needed to be the big kids doing silly and crazy things
to make the shows fun. It takes guts to do that. But once you've
gone that way, there's no going back."
This philosophy of nurturing the inner child also explains why Inspidea
is the distributor for Tao Shu: The Warrior Boy (52 eps
x 11 min). "It's an entertaining show which happens to have
good moral values."
At this year's MIPCOM, Inspidea will be introducing several new
shows. The first is X3 (26 eps x 2 min), short for Xtreme
Xtion Xtraordinaire. It is the further adventures of Mustang
Mama, her grandson and her pet cow as they go enjoy their lives
with the help of extreme sports. "Mama has always been a go-getter
or as her grandson might put it, a go-get-her," Andrew joked.
Adding to their lineup of new shows is a pilot called Happy
Together (26 eps x 1 min), an edgy, offbeat comedy about an
unlikely couple - a happy mudskipper and a gloomy catfish –
in the mangrove. "We're not afraid to get our hands dirty on
that one," Andrew quips
Inspidea will also be announcing
their first co-production with SIP Animation of France on a bite-size
comedy called Ko-Bushi (78 eps x 3 min). It is about a
group of little warriors in a sushi-restaurant who are preoccupied
with maintaining or subverting the status quo of being the restaurant's
mascot. "We are excited about the show and the co-production,"
Andrew said. "Ko-Bushi has so much potential going
Andrew wants the industry to stop seeing itself as an industry and
instead as a playground. "In that sense, MIPCOM will be a really
big playground for us. We hope to see a lot of big kids there who'd
want to share a spot with us in the sandlot."
Executives attending MIPCOM will be Andrew Ooi (Managing Director)
and CJ See (Sales & Marketing Director). Our MIPCOM Booth No