Sony Teams with Animation Mentor

Sony Pictures Imageworks and Sony Pictures Animation are enhancing their IPAX education program with help from online character animation school Animation Mentor. Leveraging Animation Mentor’s unique learning model and state-of-the-art online technology, the IPAX three-month online mentor program will begin in the winter of 2009, pair top students from 18 IPAX member schools around the world with top Imageworks and Sony Pictures Animation artists for mentoring, training and guidance.

Animation Mentor’s innovative mentor/apprentice teaching model and online learning platform will enable Sony mentors to work with students to help them develop their skills and grow their craft. Tools include live video conference Q&A sessions with mentors, video guest lectures with industry experts and eCritiques consisting of video commentary on student work.

IPAX, Sony Pictures Imageworks’ and Sony Pictures Animation’s professional education development program was created in 2004 to connect faculty from leading academic institutions with industry professionals.

Top students from IPAX member schools will be selected through an application process where student work is reviewed by Sony artists and matched with an appropriate Sony artist/mentor. The program is designed specifically for advanced students who are working on a range of special projects including short films, animation or visual effects. Mentors will give students individual input and feedback to help guide their work and perfect their skills over the course of the program. For more information on IPAX and member schools, go to www.sonypictures.com/imageworks/ipax.

Sony Pictures Imageworks and Sony Pictures Animation ar both units of Sony Pictures Digital Production. Sony Pictures Animation is currently producing Cloudy with a Chance of Meatballs and The Smurfs for Columbia Pictures, and the direct-to-video sequel Open Season 2 for Sony Pictures Home Entertainment. Sony Pictures Imageworks is busy creating CG animation and other effects for Disney’s family flick G-Force, Paramount’s suspense thriller Eagle Eye, Warner Bros.’ adaptation of the DC Comics graphic novel Watchmen, United Artist’s WWII adventure Valkyrie and Roland Emmerich’s end-of-the-world epic 2012, among others.